Here's where I went with the halloween poster art I would create while at hallmark Cards in Kansas City in the early 1980's. By 1981 my painting skills had gotten good enough that this Frankenstein poster was marketed at their stores the next year in 1982. It had these word balloons at the bottom that you could punch out and place in a slot at the top of the poster. There was a blank balloon where someone could write their own remark. A the upper right you can see the sales tab. The art was painted in gouache. The price was $2.25. The poster is too big to scan so I took a photo.
By 1982 I was really challenged with this poster below. The photo shop at Hallmark - which in those days involved cameras and film - set up a window pane with dramatic lighting. It was my responsibility to create a monster and make it look like he was coming through the window into your room. I worked from a small transparency to keep the colors keyed in and then had to mask out the areas where the window frame overlapped the monster and vice verse. It was very technical and I had to be extremely precise. The results were a huge success. It was marketed in 1983 I think for Halloween. This is also a photo of original poster.
Around this time in 1982 I had been accepted into a training program at Disney Studios and made my way west to Burbank to start a career in animation. It was my last Halloween poster so I went out on a positive note.